Omnevo will power ancillary revenue platform for SKYRunway Girl

Omnevo, a leading provider of digital ancillary revenue models, has partnered with Greek carrier SKY express to establish a central digital ancillary revenue platform for the airline – enabling SKY express to develop a new experience standard for its customers and new significant operational gains and competitive advantages for the young airline.

The new digital platform is tailored to SKY express’s needs by prioritizing customer service and key operational elements of the airline as it continues to expand its network of mid-range European destinations. At the heart of this is the development of its in-flight customer service and F&B offering from the industry standard of a simple add-on offering, notably through the development of its new expanded “SKY Drinks & Bites” menu. on international routes.

From Omnevo’s menu of fully embeddable modules, SKY express was able to precisely select the elements needed for its initial digitization phase, with the platform being built on four key modules: Retail/F&B program – including product offering , prices, promotions, financial reconciliation; Supply chain management – supplier management, product sourcing, inventory management; Logistics – basic management and logistical preparations, including preparation and operational processes throughout the product journey and; ePOS – onboard sales and crew support and training.

The platform gives SKY express greater control of its F&B program, including the ability to tailor its F&B offering to its operational and customer needs through increased freedom to select caterers, vendors and vendors. Services. Such versatility will be a crucial asset as airlines look to meet changing passenger needs as traffic picks up in 2022.

Michael Raasch, CEO of Omnevo, said: “We are delighted to partner with SKY express in its dynamic ambitions for its digital capabilities, starting with a digital foundation that will support both the customer experience and the performance of the airline in the post-COVID recovery and beyond.

After the unprecedented blows that airlines have suffered over the past two years, it is crucial that they react now to this new climate. Passengers are demanding a new standard of experience and airlines are simultaneously under enormous pressure to increase efficiency and reinvigorate their ancillary revenue streams. Digitization is the only way to solve these problems, but it is not just a 2022-23 recovery; it’s about developing the passenger experience and the airline’s performance capabilities for the decade ahead.

Over the past few months, we have seen the anticipated interest in digitization from major flagship carriers, but we also see a growing number of smaller, forward-thinking airlines also being aware of the potential for improvement digitization performance and rising return passenger expectations for digital experiences.


From the smallest LCC to the largest FSC, our bespoke platform empowers any airline to take control of the revenue journey by combining a new standard of customer experience with higher benchmarks in operational efficiency and revenue. Regardless of airline size, as the recovery gathers pace, the airlines that are going digital right now are seizing competitive advantages that will generate significant returns and bolster their performance, not just this year, but also in their future. positioning and their long-term competitiveness.

George Lioumpis, Managing Director of SKY express, added: “Despite the challenges of the global crisis, SKY express has continued to successfully expand our routes, grow our operations and improve the customer experience. Omnevo’s solution has helped us realize these ambitions by creating powerful new efficiencies in our F&B operations as we deliver greater choice and a stronger in-flight experience to the SKY express passenger.

The SKY express team has done a great job in implementing the platform and the Omnevo team has always been there for support and hands-on problem solving. Their ability to understand our needs and issues was a key factor in their selection as a digital partner. From its initial operation, it is clear that our new digital platform offers greater operational efficiency, better control of our ancillary revenue strategies and gives us a solid foundation for further digital development in response to market needs in the future. .


Launched in February 2021 as the specialist aviation division of AOE Group, Omnevo’s aviation industry digitalization partnerships include Virgin Atlantic, Singapore Airlines’ Kris Shop and Avianca, as well as airports in Auckland, Singapore and Singapore. ‘Heathrow and Frankfurt.


Founded in 2005, SKY express serves more than 40 domestic and international destinations. One of the few airlines to expand its fleet during the pandemic, including the recent delivery of its first A320neos among 12 new aircraft, SKY express celebrates its position as one of the youngest and most eco-friendly fleets environment in Europe with the slogan, ‘The youngest and greenest fleet in Greece!‘.

Featured image credited to SKY Express

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