News wire and press release / The theme of the BASF Automotive Color Trends 2021-2022 collection – Manufacturing / Robotics – BASF
â¢ BASF releases an unlimited design vocabulary;
â¢ The simultaneity instead of linearity collection shows a new diversity of colors;
â¢ Taking into account the growing need for durability and functionality.
Borrowing a phenomenon from quantum mechanics, this year’s collection is called SUPERPOSITION, which is a state where the limitation of binary systems is overcome.
In other words, things aren’t just black or white, heads or tails, one or zero. The world has countless variations, and this collection delves into those variations. Colors benefit from an unlimited design vocabulary, which can be both playful and serious, comfortable and disturbing, or clear and chaotic at the same time.
EMEA Revealing and stimulating colors
Colors designed for Europe, Middle East, and Africa (EMEA) use familiar color positions, but alter them using new effects, subtle color gradients, or vivid behavior specific. Shades of gray change color depending on the viewing angle. The shades of blue are clear, reflective and structure the surface.
âThese revealing and uplifting colors are a layering of intricate tones that challenge our perception,â said Mark Gutjahr, automotive color design manager, EMEA.
Asia-Pacific Recharge and anticipate
Asia-Pacific has seen societal change as its biggest trend for 2021. Many have used the time they have to recharge their batteries, think about the future, and build energy for the future.
From a uniformity in the thoughts, products and materials of the past, flexibility and freedom were born. Everyone and everything must be accepted not only people, but also products and materials. Everything can be flexible.
âThe key colors of Asia-Pacific are clear, crisp shades evoking the exciting look of spring and the forward-looking hope it brings,â said Chiharu Matsuhara, automotive design manager for the Asia Pacific. âThey show a higher level of understanding of our diverse world. “
North America The concept of balance
Future color designs in North America turned to the concept of balance which strikes a chord with human firmness. Color spaces are rooted in optimism and resilience, and show humanity’s potential to move forward despite challenges.
âWe have found the balance between the natural world and the synthetic world to create soothing, steadfast and uplifting colors. They draw the viewer into unique sensations that operate on multiple non-binary levels, âsaid Paul Czornij, Automotive Design Manager for the Americas.
Color expertise of the Coatings division
Each year, the designers of BASF’s Coatings division study future trends which they use as a basis for developing surface, texture and color positions. They are inspired by industry, fashion, consumer products, nature, etc. This research is shared with BASF’s customers, the automotive designers, to drive future plans for mass production.
About the BASF Coatings Division
BASF’s Coatings division (basf-coatings.com) is a global expert in the development, production and marketing of innovative and durable OEM and automotive refinish coatings, decorative paints as well as applied surface treatments for substrates in metal, plastic and glass in a wide variety of industries. The portfolio is complemented by the âInnovation Beyond Paintâ program which aims to develop new markets and activities. We create advanced performance solutions and drive performance, design and new applications to meet the needs of our partners around the world. BASF shares the skills, knowledge and resources of interdisciplinary and global teams for the benefit of its customers by operating a collaborative network of sites in Europe, North America, South America and Asia-Pacific. In 2020, the Coatings division achieved worldwide sales of around 3.1 billion euros.
At BASF (basf.com), we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. More than 110,000 BASF Group employees contribute to the success of our customers in almost every industry and almost every country in the world. Our portfolio is organized into six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF achieved a turnover of 59 billion euros in 2020.