Eastern Daily Press Readers’ Survey Results Revealed
Earlier this year, many of you took part in our EDP Reader Survey – and I’ve already promised to share the results and some of the changes that will follow.
In fact, the response has been astounding, over 3,500 people have given their take on EDP alone – giving us fantastic information on what you like and what you don’t like in the newspapers we produce. .
As I said before, some of these have already prompted us to make a few edits to the journal – and hopefully you will feel that they improved the overall quality of the title.
We brought back our weekly supplement What’s On, because this content has been very positive among readers, in the meantime we have stopped producing our weekly supplement Heaven, instead turning our attention to a bigger and better weekend one. Saturday.
It’s a big improvement, full of great local content and please give it a try if you haven’t already.
You can also watch:
More changes will follow, but today, in the first of a two-part column, I wanted to share with you some of the findings and how they have helped us.
I hope you find it as interesting as I am and thank you again for participating.
Here are some of the main findings:
Of course, this statistic only concerns people who took part in the survey, but while it is indicative of the trend as a whole, it highlights a need for our content to appeal to more women, a challenge that was launched to editorial teams.
25-34 5 pieces
45-54 12 pieces
55-64 16 pieces
65-74 35 pieces
75+ 17 pieces
The demographics of our newspapers are quite varied, even if something like 80pc falls into the 45+ category. The challenge this presents is to really produce content that all ages find interesting and engaging,
Including yourself, how many people generally read or peruse your copy of the newspaper?
Just me 46pc
2 47 pieces
3 6 pieces
4+ 2 rooms
More than half of you share your journal with someone else, a good indication of the size of the EDP audience and the positive impact it can have in the community through the sensitization.
What day of the week do you prefer to read this newspaper?
As you may know, our Saturday newspaper remains our flagship product, with more pages, longer reads and therefore a high price tag. This is leisure reading, something you sit down and lean on – and it’s great to see so many of you still doing it.
How much time do you spend reading this newspaper?
20-39 minutes 48pc
40-59 minutes 27pc
1 hour 13pc
More than an hour 12pc
We hope you find our journal good value for money – and the fact that more than half of you spend an extra 40 minutes reading it suggests so.
How often do you visit this newspaper’s website?
Several times a week 53pc
Once a week 10 pc
Once a fortnight 1pc
Once a month 5pc
Every few months 10 pc
Gone are the days when people only keep up to date with one channel or brand and it’s interesting that over half of you who read the newspaper regularly are also visiting our website. We purposely try to offer the latest news online and a more in-depth print experience to encourage people to visit both.
How often do you read this newspaper?
A few times a week 10pc
10 weekly pieces
A few times a month or less 4pc
A figure that has given us confidence is the opinions of a large proportion of loyal customers. I am grateful to each of you!
Apart from this newspaper, what other newspapers do you read?
None or none less than 23pc
The Guardian 19 pieces
Daily mail 16 pieces
Sunday hours 14pc
The Daily Telegraph 12pc
The Independent 9pc
Next week: What do you think of particular sections and our coverage of certain topics?