Eastern Daily Press Readers’ Survey Results Revealed



Earlier this year, many of you took part in our EDP Reader Survey – and I’ve already promised to share the results and some of the changes that will follow.

In fact, the response has been astounding, over 3,500 people have given their take on EDP alone – giving us fantastic information on what you like and what you don’t like in the newspapers we produce. .

As I said before, some of these have already prompted us to make a few edits to the journal – and hopefully you will feel that they improved the overall quality of the title.

We brought back our weekly supplement What’s On, because this content has been very positive among readers, in the meantime we have stopped producing our weekly supplement Heaven, instead turning our attention to a bigger and better weekend one. Saturday.

David Powles, editor of the Eastern Daily Press.
– Credit: Simon Finlay Photography

It’s a big improvement, full of great local content and please give it a try if you haven’t already.

You can also watch:

More changes will follow, but today, in the first of a two-part column, I wanted to share with you some of the findings and how they have helped us.

I hope you find it as interesting as I am and thank you again for participating.

Here are some of the main findings:


Male 57pc

Woman 43pc

Of course, this statistic only concerns people who took part in the survey, but while it is indicative of the trend as a whole, it highlights a need for our content to appeal to more women, a challenge that was launched to editorial teams.


25-34 5 pieces

35-44 9pc

45-54 12 pieces

55-64 16 pieces

65-74 35 pieces

75+ 17 pieces

The demographics of our newspapers are quite varied, even if something like 80pc falls into the 45+ category. The challenge this presents is to really produce content that all ages find interesting and engaging,

Eastern Daily Press

Eastern Daily Press
– Credit: contributed

Including yourself, how many people generally read or peruse your copy of the newspaper?

Just me 46pc

2 47 pieces

3 6 pieces

4+ 2 rooms

More than half of you share your journal with someone else, a good indication of the size of the EDP audience and the positive impact it can have in the community through the sensitization.

What day of the week do you prefer to read this newspaper?

saturday 44pc

Monday 22pc

Friday 14pc

Wednesday 8pc

Thursday 5pc

Tuesday 4pc

Sunday 4pc

As you may know, our Saturday newspaper remains our flagship product, with more pages, longer reads and therefore a high price tag. This is leisure reading, something you sit down and lean on – and it’s great to see so many of you still doing it.

How much time do you spend reading this newspaper?

20-39 minutes 48pc

40-59 minutes 27pc

1 hour 13pc

More than an hour 12pc

We hope you find our journal good value for money – and the fact that more than half of you spend an extra 40 minutes reading it suggests so.

About 2,000 people from Norfolk wrote to Ofcom calling for sweeping nationwide changes in

More than half of you read the newspaper in print and online
– Credit: Eastern Daily Press © 2011

How often do you visit this newspaper’s website?

Several times a week 53pc

Never 21pc

Once a week 10 pc

Once a fortnight 1pc

Once a month 5pc

Every few months 10 pc

Gone are the days when people only keep up to date with one channel or brand and it’s interesting that over half of you who read the newspaper regularly are also visiting our website. We purposely try to offer the latest news online and a more in-depth print experience to encourage people to visit both.

How often do you read this newspaper?

Daily 76pc

A few times a week 10pc

10 weekly pieces

A few times a month or less 4pc

A figure that has given us confidence is the opinions of a large proportion of loyal customers. I am grateful to each of you!

Apart from this newspaper, what other newspapers do you read?

None or none less than 23pc

The Guardian 19 pieces

Daily mail 16 pieces

Sunday hours 14pc

Times 14pc

The Daily Telegraph 12pc

The Independent 9pc

Next week: What do you think of particular sections and our coverage of certain topics?


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