2022-04-14 | Press release | Stellantis Virtual Auto Show Showcases the Latest Cars and Trucks at the 2022 New York International Auto Show

NEW YORK, April 14, 2022 /PRNewswire/ —

  • Consumers will enjoy a unique online opportunity to showcase new products and technologies at the New York International Auto Show, even if they can’t attend in person
  • The Virtual Brand Ambassador provides an interactive tour for online visitors, guiding viewers through visual and interactive experiences
  • Visitors can learn about Stellantis technology and products from the innovative people who create, design and engineer them
  • new for New York is the addition of two augmented reality modules for Dodge and Jeep®

For auto show fans who can’t make it to the New York International Auto Show, Stellantis has created a virtual world, offering an alternative approach to seeing the latest vehicles from Chrysler, Dodge, Fiat, Jeep® , Ram and Alfa Romeo. The virtual auto show will highlight the company’s latest technologies through highly detailed interactive product tours. Users can venture into a visually immersive computer-generated experience with video explanations. New for the New York show, users will benefit from a mobile device enhancement for enhanced user experience, two additional augmented reality modules for Dodge and Jeep, and several vehicle models and packages premiering at the show.

Users can opt for a guided tour led by a virtual brand ambassador who curates information based on user preferences. The tour allows users to better understand Stellantis products and technologies through a 3D experience, which includes the full lineup of 2022 vehicles.

At any time during the experience, customers can opt for a self-guided tour. The user-controlled 3D environment allows viewing from different angles on the vehicles, such as the Grand Wagonnier 2022, Alfa Romeo Giulia 2022 and 2022 Jeep Grand Cherokee 4xe plug-in hybrid. Additionally, the viewer can select any of the vehicles for a deep dive into product technology and applications. An easy-to-use global navigation contains quick links to specific areas.

A first-look link will allow viewers to virtually see Camp Jeep’s popular outdoor test track. Viewers will see firsthand how capable Jeep vehicles are at tackling various off-road obstacles. Camp Jeep has always been a can’t-miss activity and is offered free of charge to auto show attendees.

Virtual Auto Show attendees can also enter a raffle for a chance to win credit of up to $100,000 with the purchase of a new Chrysler, Dodge, Jeep, Ram or Fiat vehicle. Contest winners will be chosen in a random draw, open to anyone 18 years of age or older with a valid driver’s license.

Stellantis looks forward to providing a hands-on experience for New York International Auto Show attendees who are unable to attend in person. This unique virtual tour allows the company to share its latest vehicle offerings and the technology they contain. the interactive site will remain open to help consumers learn more about Stellantis products.


Stellantis (NYSE: STLA) is a leading global automaker and mobility provider, driven by a clear vision to deliver freedom of movement with distinctive, affordable and reliable mobility solutions. In addition to the Group’s rich heritage and broad geographical presence, its greatest strengths lie in its sustainable performance, depth of experience and diversity of talent of its employees working around the world. Stellantis will build on its extensive portfolio of iconic brands, founded by visionaries who have infused brands with a passion and competitive spirit that speaks to employees and customers alike. Stellantis aspires to be the biggest, not the biggest, while creating added value for all stakeholders, as well as the communities in which it operates.

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